Apple’s iPad 2 sales not what they should be, claims analyst

Apple iPad 2

Apple’s iPad 2 may be well out in front of the Android-powered competition but actual quarterly unit sales aren’t as high as they should be, claims analyst

Apple’s iPad 2 sales, whilst still being way out in front of the Android-powered competition, aren’t quite as high as they should be, claims analyst.

Yes, you did read that right: Apple’s iPad 2 sales aren’t what they should be – something that’s certainly news to us. We were under the impression that Apple couldn’t make the devices fast enough.

The comment comes from US-based analyst Horace Dediu, who claims that Apple’s iPad sales numbers are ‘extremely low’ when compared to predicted estimates.

According to analyst predictions, Apple was meant to shift between six to eight million iPad devices this quarter. However, as Dediu points it, the actual figure is looking more like 4.2 million.

Dediu’s research is based on a recent Apple filing that said: “As of March 2011, more than 108 million iPhones had been sold worldwide.” It continues: “By March 2011, Apple had sold over 60 million [iPod touch] units and by March 2011, Apple sold over 19 million iPads.”

According to BGR, ‘Dediu uses these figures along with knowledge of Apple’s previously reported sales numbers to estimate that the company may have sold a minimum of 18.1 million iPhones, 4.5 million iPod touch units and 4.2 million iPads in its fiscal second quarter.’

Granted, these are very much guesstimations but we can see Dediu’s logic: Apple’s iPhone and iPod sales are well in line with analyst predictions.

The one that isn’t, or ‘the wildcard’ as Dediu calls it, is the iPad – its sales figures are ‘extremely low’ in this second fiscal quarter context at around 4.2 million.

Nevertheless, these low figures probably have more to do with the actual price of the iPad – and tablets in general - combined with the fact that many customers are still unsure about tablets.

Either way, Apple is still to company to beat in the tablet market – Android has a long way to go.

Don’t believe us? Check out Forrester’s predictions: it claims that Apple’s iPad 2 will enjoy an 80 per cent market share in 2011.

Similarly, Gartner predicts Apple to dominate the tablet market until 2015.

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